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Baidu | Sustainability Performance

https://baidu.com

Baidu, Inc. operates primarily as a technology company, providing internet-related services and products, focusing on search engines, artificial intelligence, and cloud services, while enhancing user engagement and experience.

2000

China

10,001+ employees

Computer Software

$10B+ in revenue

$500M - 1B in profitability

Submit or report inaccurate dataDownload Company InsightsⓘBy downloading this report, you'll receive the most insightful and detailed analysis of the company's sustainability performance, compared to its peers. It includes key industry trends, carbon and energy intensity, nature impact, social metrics, and an in-depth look at key risks and controversies.

Sustainability Ranking & Industry Benchmark

#12430
Overallⓘ
#1107
in Chinaⓘ
#345
in Computer Softwareⓘ

Sustainability Maturity

ⓘ
​​0123456789​​%

Sustainability Intent

ⓘ

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​​0123456789​​%

Industry Rank

314 out of 346

Overview
Environmental
Carbon emissionsCarbon certificatesEnergy consumptionWaste ManagementWater ManagementNature and biodiversity
Social
Diversity and InclusionPay GapsExternalities
Governance
SDG Impact
Financial Data
Business performanceCapital & innovationAnalyst projections

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CO2 scope 1 + 2 ⓘDirect emissions from owned or controlled sources, combined with indirect emissions from purchased electricity calculated using grid-average emission factors based on where the energy is consumed.
798.0KCO2e tonnes, 2024
Critical
Renewable energy ⓘProportion of the company's total energy consumption sourced from renewable sources, expressed as a percentage.
5%2024
Critical
Waste generated ⓘTotal waste generated through the company's direct operations, including both hazardous and non-hazardous materials.
4.2Ktonnes, 2024
Laggard
Female employees ⓘProportion of women in the company's total workforce, expressed as a percentage.
42%2025
Leading
Externalities ⓘThe monetized estimate of environmental and social impacts caused by an organization that are not reflected in its financial accounts.
38.1M$, 2024
Aligned
Market cap ⓘTotal market value of the company's outstanding shares, calculated by multiplying the share price by the number of shares outstanding.
385.5B$, 2026
Revenue ⓘTotal revenue reported in the company's financial statements for the specified reporting year, reflecting income generated from primary business activities. Expressed in millions of USD.
133.1B$, 2024▲1.1% YoY
R&D intensity ⓘResearch and development expenditure expressed as a percentage of revenue, reflecting the company's relative investment in innovation.
16.63%2024

Intensity


Greenhouse gas intensity Scope 1, 2 (tCO₂e /$M)
Greenhouse gas intensity (Scope 1, 2, 3)(tCO₂e /$M)
Energy consumption (direct) intensity (MWh /$M)
Water consumption intensity (m³ /$M)
Waste generation intensity (tonnes /$M)
Industry Benchmark

44.4

B/M 22.4

118.5

B/M 414.8

70.2

B/M 53.6

115.3

B/M 138.6

0.2

B/M 1.0


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Controversy level


Very Low
Low
Noticeable
High
Severe
Download Controversy Analysis
  • Baidu's search and AI operations comply with Chinese government censorship requirements raising free speech concerns.
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Reporting

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Sustainability employees

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Total sustainability employees

11+

ⓘThis value represents the estimated number of employees in a company with sustainability-related roles or job titles, as determined by Illuminem using publicly available data.


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